GTM Foundation

Build your GTM Foundationin 30 days.

Every Cue engagement begins here — a focused, 30-day sprint that takes you from scattered knowledge to shared, AI-ready commercial truth.

Why it exists

No marketing team — and no AI tool — can perform without a single source of truth.

Most B2B technology companies already hold the knowledge they need. It simply lives in decks, inboxes, agency briefs and people's heads — never brought together, never agreed, never written down.

The GTM Foundation fixes that first, so every marketer, every agency and every AI tool works from the same commercial truth.

The Sprint

Five stages. Thirty days. One foundation.

01

Discover

Capture existing knowledge.

02

Decide

Agree the fundamentals.

03

Build

Create the foundation.

04

Validate

Align key stakeholders.

05

Embed

Make it usable by people and AI.

What you get

Defined, documented and agreed.

Through focused workshops, research and hands-on development, Cue will define and document:

  • Customer problems and buying cues
  • Positioning and value proposition
  • Audiences and buying groups
  • Market and competitor intelligence
  • Core messages and evidence
  • Brand and language rules
The outcome

One agreed Go-to-Market Foundation. One source of truth for marketers, agencies and AI.

From day 31 onwards, every campaign, brief, prompt and decision is built on the same strategy. Marketing stops restarting from scratch — and AI finally has something reliable to work from.

Investment

£12,500 + VAT

A one-off, 30-day engagement. Fixed scope, fixed price, with a complete Go-to-Market Foundation delivered at the end of it.

Ready to begin? We'll walk you through the sprint and agree a start date.

What happens next

Then choose how the work gets done.

Done With You

Partnership

We create your Monthly GTM Blueprint and work alongside your internal team to bring it to life.

Done For You

Agency

We create your Monthly GTM Blueprint and our team delivers it on your behalf.

Start with the foundation.

Thirty days from now, your team, your agencies and your AI tools could all be working from the same commercial truth.